Back To Articles

Product Packaging: Going Above And Beyond

By: Start Your Brand

November 18, 2014

---

Creating a memorable experience for your customers is very important when attempting to build a strong brand identity. A great first impression can go a long way. Now that you are making sales, it is time to consider how you are going to package your products for future orders. When a package lands on a customer's doorstep, they are going to see your packaging before the product itself. Use your packaging to your advantage and create a memorable experience for your customers before they even open it. A standard priority mail envelope will not generate any extra excitement. Sure it's super cheap, but many clothing brands today are taking their product packaging to the next level. Going above and beyond with customized packaging will build more hype for your brand, and will definitely make your customers even more excited to receive their orders in the mail. Here are some awesome examples of over-the-top packaging ideas used today:

INCLUDING EXTRAS

Including extra "goodies" is also a great way to add to your packaging. Customers love all of these little extras because they are only expecting the product(s) they ordered. When a package arrives and contains anything extra, the customer feels as though they got more out of their money - This helps you to build a stronger relationship with the customer, and turn them into a full-time fan for your brand. These are all examples of the extra "goodies" you can include to help your brand stand out:

• Buttons
• Pins
• Stickers
• Postcards/ Flyers
• Posters
• Toys
• 'Thank You' Cards

PACKAGING COSTS

Keep in mind the cost to create your packaging. You do not want to spend more money on the packaging for your products, rather than the cost of manufacturing the products themselves. Likewise, you do not want to increase the price of your products just to compensate for the price of the packaging. The overall cost of your products should involve the blank garments, the manufacturing process, as well as the packaging. But to increase the price of your t-shirts from $15 to $25 just because you include awesome packaging will not help you receive more sales. People are paying for the product; the packaging is just an extra boost to help your brand stand out. Do not overprice your products to compensate for packaging costs. There are plenty of cheaper alternatives that can help your brand stand out while staying within your current budget. Polybags with your logo or sticker located on the front are good examples of simple but effective ways to create custom packaging. Here are a few more:

---